Erica Cundiff Erica Cundiff

How to Use Instagram Features to Market Your Small Business

In this blog post, I uncover the untapped potential of Instagram for small business marketing in 2023. With over 1 billion active users, this platform offers a direct connection to customers and an avenue to showcase products and services. Discover how to leverage Instagram Insights to understand your audience, create captivating Stories, nurture new business through DMs, go live effectively, run powerful Instagram Ads, and craft engaging Instagram Reels. Implement these low-key features and high-key impact tips in just 5 minutes or less to boost your brand's visibility and engagement on Instagram. Don't miss out on the opportunity to grow your business with these invaluable strategies.

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Erica Cundiff Erica Cundiff

5 Reasons Why Branding is Important for Your Website

Learn why branding is critical for your website's success. A strong brand identity helps build trust and credibility with visitors, encourages customer loyalty, and differentiates your business. Discover how to create a cohesive brand identity that resonates with customers and sets you apart from competitors in this informative blog post.

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Erica Cundiff Erica Cundiff

5 Tips to Recession-Proof Your Marketing Strategy

As a small business owner or marketer, you understand the importance of creating a strong, memorable brand for your audience. However, during economic downturns, even the most well-established brands can struggle to stand out in a crowded market. In order to help you weather the storm, consider implementing these five recession-proof marketing ideas:

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Erica Cundiff Erica Cundiff

Find Your Target Audience: A Step-by-Step Guide

Maximize your marketing efforts and increase customer satisfaction by finding your target audience. This comprehensive guide will walk you through the process of defining your ideal customer, conducting market research, analyzing your current customer base, and more.

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