Hi, I’m Erica.
I am a Brand Strategist and Visual Designer with almost 20 years of industry experience, but I’ve been an artist all of my life. My love for the underdog has influenced my mastery of marketing tactics that will work on any budget.
Our Current Client List
Hello Roanoke
Hippie Lou Studio
Jasalia Baking
Milepost
Mom Guilt is Real
Neuro Rehab Collaborative
Newbridge Therapy Center
Oak Tree Catering
Pear Necessities
Rabbit Head Farm
Roanoke Lifestyle
Scratch Biscuit Company
Sweet Rain Healing
Town of Rocky Mount
Valley Voice
Village Grill
We Are The NRV
Setting brand standards.
And sticking to them. Most days.
Whether you're defining a new brand or rebranding an old one, I have worked with advertising execs, CEOs, and small business owners alike to build big things from the ground up.
At Blue Honey Rose, I utilize skill sets I have developed in my career in marketing and advertising for growing small business clientele, engagement for national healthcare corporations, higher education enrollment, financial contributions to non-profit organizations, and attention for eager startups.
All work is proudly created in Franklin County, Virginia—surrounded by the beautiful Blue Ridge Mountains.
Ethos & Ideals
Authentic Advertising
As an experienced, award-winning visual artist, I have helped countless brands raise awareness, build communities, garner recognition, and more. I’ve done this by injecting each project I touch with a bit of personality. This level of care makes me selective and careful to use my powers for good.
Representation Matters
Early in my career, I found that addressing systemic inequities was impossible without proper support. These past few years have only reinforced the need for diverse representation, cultural sensitivity, and accessible business practices to ensure that everyone is considered when the work is done.
Sliding Scales
It's unfortunate that not everyone starts their business or ventures off with the same access to highly beneficial resources. I have always operated my design business on a sliding scale and always will. If you are a member of a community that has been underserved by the world around you, and you think that I can assist you on your path to success—please don't hesitate to reach out with any questions.
Brand Stewardship
A steward is traditionally someone who ensures that the passengers aboard a ship are comfortable. Starting at our first free discovery call, I guide my clients through an exploration of their goals and brand ideals, then utilize my skill sets to develop creative works that smooth out the journey to success.
Want to work together?
