Introduction & Objectives:
In January of 2023, Roanoke Lifestyle, a budding lifestyle clothing brand nestled in Roanoke, Virginia, struck out into the fiercely competitive landscape of retail fashion.
With a commitment to championing local culture and outdoor living, Roanoke Lifestyle knew it needed to forge meaningful connections within its community and beyond. However, as a newcomer in the market, Roanoke Lifestyle struggled with the daunting task of developing brand awareness and fostering a dedicated customer base from square one. Recognizing the pivotal role of social media in reaching and resonating with their target demographic, Roanoke Lifestyle partnered with Blue Honey Rose to navigate the intricacies of social media marketing and propel their brand to new heights.
“Erica and her team are so professional and friendly. Strategy and commitment to excellence is of top priority when working with Blue Honey Rose.”
Saralyn Hamilton
Strategy & Implementation:
Roanoke Lifestyle and Blue Honey Rose collaborated on a multifaceted strategy to harness the power of social media as a strategic tool for brand amplification and sales acceleration.
Tactic #1: Prioritizing Consistent High-Quality Product Photography
A dedicated photography space equipped with professional lighting and equipment was established to capture consistent product imagery. Rigorous attention to detail ensured that products were tastefully presented and styled, while regular photography sessions and meticulous editing ensured a steady stream of captivating visuals for social media.
Tactic #2: Reinforcing Visual Identity with Brand Colors and Assets:
Comprehensive brand identity guidelines were developed, outlining the consistent application of brand colors, fonts, logos, and other visual elements across all platforms. This meticulous integration of brand assets into social media content fostered brand recognition and cohesion.
Tactic #3: Pushing Lifestyle Photography through Collaboration:
Strategic collaborations with local photographer Aaron Spicer and influencer Hello Roanoke facilitated the incorporation of lifestyle photography into the brand narrative—rounding out the product photography in the growing asset library. Read Mountain Overlook provided the backdrop for authentic lifestyle moments that authentically showcased the brand's ethos and resonated with the target audience.
Results:
Roanoke Lifestyle experienced remarkable growth in social media following and engagement.
From their inaugural public post in March 2023 to November 2023, their following burgeoned to nearly 1,000 members, underscoring a steady ascent in brand awareness and audience interaction over eight months. Strategic content initiatives, including captivating reels and milestone announcements, yielded positive engagement metrics, while targeted marketing efforts correlated with tangible spikes in sales and revenue.
